willingness to pay

{
  "id": "MLC-T-AGR-006821",
  "term": "willingness to pay",
  "field": "Agriculture and food",
  "definition": "The amount consumers are prepared to pay for goods or services, in light of risks and/or benefits.",
  "abbreviation": "WTP",
  "synonyms": [
    "consumer's willingness",
    "consumers' willingness",
    "willingness to buy",
    "willingness to purchase"
  ],
  "subject": "Economics, Trade, Law, Business, Industry",
  "see_also": [
    "consumer economics",
    "contingent valuation",
    "cost benefit analysis"
  ],
  "references": [
    "NAL Agricultural Thesaurus and Glossary"
  ],
  "translations": {
    "es": "disposición a pagar"
  },
  "url": "https://mlchart.com/terminology/agriculture/willingness-to-pay/"
}