Commercial appropriation
Term · Insurance and risk management · MLC-T-INS-000826
The unauthorized use of a person's name, likeness, or other identifiable personal attributes for commercial gain without their consent. This tort, also known as misappropriation of likeness, can lead to claims for invasion of privacy. Professional liability policies, particularly those for media or advertising professionals, often include coverage for defense and damages arising from such claims.
| Identifier | MLC-T-INS-000826 |
|---|---|
| Field | Insurance and risk management |
| Subject | Professional Liability |
Record as JSON
{
"id": "MLC-T-INS-000826",
"term": "Commercial appropriation",
"field": "Insurance and risk management",
"definition": "The unauthorized use of a person's name, likeness, or other identifiable personal attributes for commercial gain without their consent. This tort, also known as misappropriation of likeness, can lead to claims for invasion of privacy. Professional liability policies, particularly those for media or advertising professionals, often include coverage for defense and damages arising from such claims.",
"subject": "Professional Liability",
"url": "https://mlchart.com/terminology/insurance/commercial-appropriation/"
}
Record 612 of 3,708 in Insurance and risk management terminology (MLC-0106). Request the full dataset.