Patent · US10665155B1 · B1 · US

Autonomous vehicle interaction system

(11) Publication number

US10665155B1

(21) Application number

15/928,086

(22) Filing date

2018-03-21

(30) Priority date

2017-03-22

(43) Publication date

2020-05-26

(45) Date of grant

2020-05-26

(51) IPC

B60K 35/22; B60K 35/50; B60K 35/60; B60K 35/85; G06Q 30/02; G09F 21/04; G09G 3/3208

(52) CPC

G09G Arrangements or circuits for control of indicating devices using static means to present variable information: 3/3208, 2320/0653, 2340/12
B60J Windows, windscreens, non-fixed roofs, doors, or similar devices for vehicles; removable external protective coverings specially adapted for vehicles: 1/08
B60K Arrangement or mounting of propulsion units or of transmissions in vehicles; arrangement or mounting of plural diverse prime-movers in vehicles; auxiliary drives for vehicles; instrumentation or dashboards for vehicles; arrangements in connection with cooling, air intake, gas exhaust or fuel supply of propulsion units in vehicles: 2360/1438, 2360/175, 2360/177, 2360/771, 2360/785, 35/10, 35/22, 35/28, 35/50, 35/60, 35/85, 37/00
G06F Electric digital data processing: 3/0488
G06Q Information and communication technology [ICT] specially adapted for administrative, commercial, financial, managerial or supervisory purposes; systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not otherwise provided for: 30/0242, 30/0265
G09F Displaying; advertising; signs; labels or name-plates; seals: 21/04

(73) Assignee

Accelerate Labs LLC

(72) Inventors

Sanjay K. Rao

(54) Title

Autonomous vehicle interaction system

(57) Abstract

Windows including sunroofs of a car may be enabled to display cinematic video, still pictures, opaque content, or picturesque content such as the countryside to simulate various environments while driving. On the outside of the autonomous vehicle advertising content may be shown on digital displays to pedestrians, bystanders, and other vehicle, autonomous vehicle or semi-autonomous vehicle passengers. Advertising revenue may offset vehicle leasing, maintenance, fuel, and ridesharing costs. Ad networks may send local offers content for presentation on the vehicle, autonomous vehicle or semi-autonomous vehicle's windows. Passengers may order food and interact with ads on the car window. The car windows may be multi-touch enabled to allow for various gestures and interactivity with the vehicle, autonomous vehicle or semi-autonomous vehicle. Chairs in the car may be rotated to allow for better positioning of the passenger to window screens.

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Claims (18)

A method to display content on a window of a vehicle that is at least partially autonomous capable, said method comprising: providing a digital window affixed to the window of the vehicle such that the digital window covers at least part of the window; wherein the digital window is touch enabled to allow one or more gestures to control access to content displayed on the digital window; receiving by one or more processors a first content from a server; displaying the first content on a first digital screen of the digital window such that the first content is viewable on the outside of the vehicle; wherein the first content comprises an advertisement; wherein the advertisement is associated with a dynamic real-time purchase of the advertisement based at least in part on a geofenced area associated with the vehicle; determining, by the server, the advertisement based on a planned route of the vehicle and one or more of a location of the vehicle, a location of the starting point, and a location of a destination point; obtaining, by the server, a payment from an advertiser, wherein the payment is sent to an account, associated with a ridesharing service, to provide one or more payments to a driver or an owner of the vehicle; providing a second digital screen of the digital window that covers at least part of the window facing the inside of the vehicle; wherein the second digital screen is on the reverse side of the first digital screen and the vehicle having an autonomous mode; capturing, by one or more cameras, a live video feed outside of the vehicle; and displaying the live video feed on the second digital screen of the digital window to provide a view of the outside of the vehicle from inside the vehicle.
The method of claim 1, wherein the vehicle further comprises one or more sensors, a system including Light Detection and Ranging (LIDAR), a central processing unit (CPU) a graphics processing unit (GPU), a wireless transmit and receive unit, and a touch screen controller.
The method of claim 2, wherein the first digital screen is enabled to display the first content simultaneously to the second digital screen displaying the live video feed.
The method of claim 3, wherein the advertisement is based at least in part on one or more acquired images pertaining to objects outside the vehicle as obtained by the one or more cameras of the vehicle.
The method of claim 2, wherein the second digital screen side of the digital window is activated only upon the vehicle being in the autonomous mode.
The method of claim 5, wherein the advertisement is further personalized based on a profile of a user in a ride sharing platform associated with a trip.
The method of claim 6, wherein the user is allowed to enable advertisements to defray part of a cost of the trip.
A system to display content on a window of a vehicle, said system comprising: a digital window affixed to the window of the vehicle such that the digital window covers at least part of the window; wherein the digital window is touch enabled to allow one or more gestures to control access to content displayed on the digital window; one or more processors configured to receive a first content from a server; wherein the one or more processors are configured to display the first content on a first digital screen of the digital window such that the first content is viewable on the outside of the vehicle; wherein the first content comprises an advertisement; wherein the advertisement is associated with a dynamic real-time purchase of the advertisement based at least in part on a geofenced area associated with the vehicle; wherein the server determines the advertisement based on a planned route of the vehicle and one or more of a location of the vehicle, a location of the starting point, and a location of a destination point; wherein a payment is obtained, by the server; from an advertiser, wherein the payment is sent to an account, associated with a ridesharing service, to provide one or more payments to a driver or an owner of the vehicle; a second digital screen of the digital window that covers at least part of the window facing the inside of the vehicle; wherein the second digital screen is on the reverse side of the first digital screen and vehicle having an autonomous mode; one or more cameras configured to capture a live video feed outside of the vehicle; and wherein the live video feed is enabled for display on the second digital screen of the digital window to provide a view of the outside of the vehicle from inside the vehicle.
The system of claim 8, wherein the vehicle is an autonomous vehicle; wherein the autonomous vehicle further comprises one or more sensors, a system including Light Detection and Ranging (LIDAR), a central processing unit (CPU) a graphics processing unit (GPU), a wireless transmit and receive unit, and a touch screen controller.
The system of claim 9, wherein the first digital screen is enabled to display the first content simultaneously to the second digital screen displaying the live video feed.
The system of claim 10, wherein the advertisement is based at least in part on one or more acquired images pertaining to objects outside the vehicle as obtained by the one or more cameras of the vehicle.
The system of claim 9, wherein the second digital screen side of the digital window is activated only upon the vehicle being in the autonomous mode.
The system of claim 12, wherein the advertisement is further personalized based on a profile of a user in the ride sharing service associated with a trip.
The system of claim 13, wherein the user is allowed to enable advertisements to defray part of a cost of the trip.
The system of claim 8, wherein the advertisement is targeted based at least in part on one or more objects that are identified from one or more captured images by the one or more cameras.
The system of claim 8, wherein the content includes an advertisement from a vendor located in proximity to the vehicle as determined at least in part by GPS.
The system of claim 8, wherein the digital window comprises an OLED display, wherein the OLED display is touch enabled and further includes a touch screen controller.
The system of claim 8, wherein the digital window is enabled to automatically dim and adjust the brightness based at least in part on a proximity sensor located as part of the digital window.

Description

There is a large amount of time spent in vehicles and on roads. Increasingly with autonomous vehicles and ride sharing networks, passengers are enabled with greater freedom and time to engage in non-driving activities. The technical field herein relates to vehicle, autonomous vehicle or semi-autonomous vehicle entertainment and advertising systems both inside and outside the vehicle, autonomous vehicle or semi-autonomous vehicle.

The summary contained herein reflects some of the aspects of the present disclosure. The disclosure as a whole should be considered to appropriately identify the scope and aspects of the elements of this disclosure.

This disclosure relates to the use of various surfaces, such as the glass windows of a car, for media and advertising interactivity.

This disclosure is concerned with enabling car and other vehicle, autonomous vehicle or semi-autonomous vehicle, to display video, pictures, and multimedia content on the window surface itself. In some variations, the windows and sunroof within a vehicle, autonomous vehicle or semi-autonomous vehicle, may display multimedia content such as pictures, videos, and advertisements tailored to the individuals inside the car. In some embodiments, the windows may be enabled as interactive smart windows with touch screen capabilities. Certain manufactures may integrate the smart window into the vehicle, autonomous vehicle or semi-autonomous vehicle, itself. In other variations, the smart window may be pasted onto the existing windows using technology with LCD, LED, or OLED screens.

Citations (16)

US20070247447A1
US20090133077A1
US20090150242A1
US20100179878A1
US20120303458A1
US20130091015A1
US20130304565A1
US8719094B1
US20140379475A1
US20150261219A1
US20160231122A1
US20160328745A1
US20180211414A1
US20170124547A1
US20180014182A1
US20180131928A1

Record as JSON

{
  "publication_number": "US10665155B1",
  "country": "US",
  "kind": "B1",
  "title": "Autonomous vehicle interaction system",
  "abstract": "Windows including sunroofs of a car may be enabled to display cinematic video, still pictures, opaque content, or picturesque content such as the countryside to simulate various environments while driving. On the outside of the autonomous vehicle advertising content may be shown on digital displays to pedestrians, bystanders, and other vehicle, autonomous vehicle or semi-autonomous vehicle passengers. Advertising revenue may offset vehicle leasing, maintenance, fuel, and ridesharing costs. Ad networks may send local offers content for presentation on the vehicle, autonomous vehicle or semi-autonomous vehicle's windows. Passengers may order food and interact with ads on the car window. The car windows may be multi-touch enabled to allow for various gestures and interactivity with the vehicle, autonomous vehicle or semi-autonomous vehicle. Chairs in the car may be rotated to allow for better positioning of the passenger to window screens.",
  "claims": [
    "1. A method to display content on a window of a vehicle that is at least partially autonomous capable, said method comprising: providing a digital window affixed to the window of the vehicle such that the digital window covers at least part of the window; wherein the digital window is touch enabled to allow one or more gestures to control access to content displayed on the digital window; receiving by one or more processors a first content from a server; displaying the first content on a first digital screen of the digital window such that the first content is viewable on the outside of the vehicle; wherein the first content comprises an advertisement; wherein the advertisement is associated with a dynamic real-time purchase of the advertisement based at least in part on a geofenced area associated with the vehicle; determining, by the server, the advertisement based on a planned route of the vehicle and one or more of a location of the vehicle, a location of the starting point, and a location of a destination point; obtaining, by the server, a payment from an advertiser, wherein the payment is sent to an account, associated with a ridesharing service, to provide one or more payments to a driver or an owner of the vehicle; providing a second digital screen of the digital window that covers at least part of the window facing the inside of the vehicle; wherein the second digital screen is on the reverse side of the first digital screen and the vehicle having an autonomous mode; capturing, by one or more cameras, a live video feed outside of the vehicle; and displaying the live video feed on the second digital screen of the digital window to provide a view of the outside of the vehicle from inside the vehicle.",
    "2. The method of claim 1, wherein the vehicle further comprises one or more sensors, a system including Light Detection and Ranging (LIDAR), a central processing unit (CPU) a graphics processing unit (GPU), a wireless transmit and receive unit, and a touch screen controller.",
    "3. The method of claim 2, wherein the first digital screen is enabled to display the first content simultaneously to the second digital screen displaying the live video feed.",
    "4. The method of claim 3, wherein the advertisement is based at least in part on one or more acquired images pertaining to objects outside the vehicle as obtained by the one or more cameras of the vehicle.",
    "5. The method of claim 2, wherein the second digital screen side of the digital window is activated only upon the vehicle being in the autonomous mode.",
    "6. The method of claim 5, wherein the advertisement is further personalized based on a profile of a user in a ride sharing platform associated with a trip.",
    "7. The method of claim 6, wherein the user is allowed to enable advertisements to defray part of a cost of the trip.",
    "8. A system to display content on a window of a vehicle, said system comprising: a digital window affixed to the window of the vehicle such that the digital window covers at least part of the window; wherein the digital window is touch enabled to allow one or more gestures to control access to content displayed on the digital window; one or more processors configured to receive a first content from a server; wherein the one or more processors are configured to display the first content on a first digital screen of the digital window such that the first content is viewable on the outside of the vehicle; wherein the first content comprises an advertisement; wherein the advertisement is associated with a dynamic real-time purchase of the advertisement based at least in part on a geofenced area associated with the vehicle; wherein the server determines the advertisement based on a planned route of the vehicle and one or more of a location of the vehicle, a location of the starting point, and a location of a destination point; wherein a payment is obtained, by the server; from an advertiser, wherein the payment is sent to an account, associated with a ridesharing service, to provide one or more payments to a driver or an owner of the vehicle; a second digital screen of the digital window that covers at least part of the window facing the inside of the vehicle; wherein the second digital screen is on the reverse side of the first digital screen and vehicle having an autonomous mode; one or more cameras configured to capture a live video feed outside of the vehicle; and wherein the live video feed is enabled for display on the second digital screen of the digital window to provide a view of the outside of the vehicle from inside the vehicle.",
    "9. The system of claim 8, wherein the vehicle is an autonomous vehicle; wherein the autonomous vehicle further comprises one or more sensors, a system including Light Detection and Ranging (LIDAR), a central processing unit (CPU) a graphics processing unit (GPU), a wireless transmit and receive unit, and a touch screen controller.",
    "10. The system of claim 9, wherein the first digital screen is enabled to display the first content simultaneously to the second digital screen displaying the live video feed.",
    "11. The system of claim 10, wherein the advertisement is based at least in part on one or more acquired images pertaining to objects outside the vehicle as obtained by the one or more cameras of the vehicle.",
    "12. The system of claim 9, wherein the second digital screen side of the digital window is activated only upon the vehicle being in the autonomous mode.",
    "13. The system of claim 12, wherein the advertisement is further personalized based on a profile of a user in the ride sharing service associated with a trip.",
    "14. The system of claim 13, wherein the user is allowed to enable advertisements to defray part of a cost of the trip.",
    "15. The system of claim 8, wherein the advertisement is targeted based at least in part on one or more objects that are identified from one or more captured images by the one or more cameras.",
    "16. The system of claim 8, wherein the content includes an advertisement from a vendor located in proximity to the vehicle as determined at least in part by GPS.",
    "17. The system of claim 8, wherein the digital window comprises an OLED display, wherein the OLED display is touch enabled and further includes a touch screen controller.",
    "18. The system of claim 8, wherein the digital window is enabled to automatically dim and adjust the brightness based at least in part on a proximity sensor located as part of the digital window."
  ],
  "description_excerpt": "There is a large amount of time spent in vehicles and on roads. Increasingly with autonomous vehicles and ride sharing networks, passengers are enabled with greater freedom and time to engage in non-driving activities. The technical field herein relates to vehicle, autonomous vehicle or semi-autonomous vehicle entertainment and advertising systems both inside and outside the vehicle, autonomous vehicle or semi-autonomous vehicle.\n\nThe summary contained herein reflects some of the aspects of the present disclosure. The disclosure as a whole should be considered to appropriately identify the scope and aspects of the elements of this disclosure.\n\nThis disclosure relates to the use of various surfaces, such as the glass windows of a car, for media and advertising interactivity.\n\nThis disclosure is concerned with enabling car and other vehicle, autonomous vehicle or semi-autonomous vehicle, to display video, pictures, and multimedia content on the window surface itself. In some variations, the windows and sunroof within a vehicle, autonomous vehicle or semi-autonomous vehicle, may display multimedia content such as pictures, videos, and advertisements tailored to the individuals inside the car. In some embodiments, the windows may be enabled as interactive smart windows with touch screen capabilities. Certain manufactures may integrate the smart window into the vehicle, autonomous vehicle or semi-autonomous vehicle, itself. In other variations, the smart window may be pasted onto the existing windows using technology with LCD, LED, or OLED screens.",
  "cpc": [
    "G09G 3/3208",
    "B60J 1/08",
    "B60K 2360/1438",
    "B60K 2360/175",
    "B60K 2360/177",
    "B60K 2360/771",
    "B60K 2360/785",
    "B60K 35/10",
    "B60K 35/22",
    "B60K 35/28",
    "B60K 35/50",
    "B60K 35/60",
    "B60K 35/85",
    "B60K 37/00",
    "G06F 3/0488",
    "G06Q 30/0242",
    "G06Q 30/0265",
    "G09F 21/04",
    "G09G 2320/0653",
    "G09G 2340/12"
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  "ipc": [
    "B60K 35/22",
    "B60K 35/50",
    "B60K 35/60",
    "B60K 35/85",
    "G06Q 30/02",
    "G09F 21/04",
    "G09G 3/3208"
  ],
  "assignees": [
    "Accelerate Labs LLC"
  ],
  "inventors": [
    "Sanjay K. Rao"
  ],
  "filing_date": "2018-03-21",
  "publication_date": "2020-05-26",
  "grant_date": "2020-05-26",
  "priority_date": "2017-03-22",
  "application_number": "US-201815928086-A",
  "family_id": "70774896",
  "cited_by_count": 36,
  "citations": [
    "US20070247447A1",
    "US20090133077A1",
    "US20090150242A1",
    "US20100179878A1",
    "US20120303458A1",
    "US20130091015A1",
    "US20130304565A1",
    "US8719094B1",
    "US20140379475A1",
    "US20150261219A1",
    "US20160231122A1",
    "US20160328745A1",
    "US20180211414A1",
    "US20170124547A1",
    "US20180014182A1",
    "US20180131928A1"
  ]
}

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