Location based advertising asset tracking system and method

{
  "publication_number": "US2013041761A1",
  "country": "US",
  "kind": "A1",
  "title": "Location based advertising asset tracking system and method",
  "abstract": "An apparatus for tracking an advertising object is disclosed. A mobile device is capable of receiving an identification code to identify the advertising object. An identification device associated with the advertising object is capable of transmitting the identification code to the mobile device. A location media is capable of providing location information to the mobile device. A first set of executable instructions is capable of executing on a mobile device to detect the reception of the identification code, and forwarding the identification code and the location information to a server that is capable of storing the location information and the identification code.",
  "claims": [
    "1. An apparatus for tracking an advertising object, comprising: a mobile device capable receiving an identification code to identify the advertising object; an identification device associated with the advertising object capable of transmitting the identification code to the mobile device; a location media capable of providing location information to the mobile device; a first set of executable instructions capable of executing on a mobile device to detect the reception of the identification code, and forwarding the identification code and the location information to a server that is capable of storing the location information and the identification code."
  ],
  "description_excerpt": "The invention relates to an advertising asset tracking and payment system and method. Specifically, an advertising asset tracking system and method allows advertisers to verify and compensate advertising asset users.\n\nAccording to one preferred embodiment, an apparatus for tracking an advertising object comprises a mobile device capable receiving an identification code to identify the advertising object; an identification device associated with the advertising object capable of transmitting the identification code to the mobile device; a location media capable of providing location information to the mobile device; a first set of executable instructions capable of executing on a mobile device to detect the reception of the identification code, and forwarding the identification code and the location information to a server that is capable of storing the location information and the identification code.\n\nFIG. 1 is diagrammatic view of general components used by the invention according to one embodiment;\n\nFIG. 2 is a block diagram illustrating some of the functional modules of a mobile device illustrated in the embodiment of FIG. 1;\n\nFIG. 3 is a database entity diagram showing one embodiment of how received data packages may be stored according the embodiment of FIG. 1;\n\nFIG. 4 is a flow diagram illustrating the steps performed by a fulfilment software program to determine the amount owed to each user based on the data from the database of FIG. 3;\n\nFIG. 5 is a flow diagram illustrating steps that may be performed by an application executing on the mobile device of the embodiment of FIG. 1;",
  "cpc": [
    "G06Q 30/0259",
    "G06Q 30/0267"
  ],
  "ipc": [
    "G06Q 30/02"
  ],
  "inventors": [
    "Jeffrey Allen Voda"
  ],
  "filing_date": "2012-04-07",
  "publication_date": "2013-02-14",
  "priority_date": "2011-04-07",
  "application_number": "US-201213441840-A",
  "family_id": "47678134",
  "cited_by_count": 92,
  "citations": [
    "US20050177416A1",
    "US20090088219A1",
    "US20090299857A1",
    "US20090138328A1",
    "US20090144164A1",
    "US20120058745A1"
  ]
}