Systems, methods, and devices for generating critical mass in a mobile advertising, media, and communications platform

{
  "publication_number": "US2017200197A1",
  "country": "US",
  "kind": "A1",
  "title": "Systems, methods, and devices for generating critical mass in a mobile advertising, media, and communications platform",
  "abstract": "Methods and systems relating to a vehicle display are provided. One or more exterior vehicle body panels having an integral visual display portion are configured to show digital content and conform to the contours of the one or more exterior body panels. The visual display portion includes a light emitting portion and a covering portion. Additionally, one or more processors are configured to generate a signal received by the visual display portion and affect the digital content displayed by the visual display portion.",
  "claims": [
    "1. A vehicle display system comprising: one or more exterior vehicle body panels having an integral visual display portion configured to show digital content and conform to the contours of the one or more exterior body panels, wherein the visual display portion includes a light emitting portion and a covering portion; and one or more processors configured to generate a signal received by the visual display portion and affect the digital content displayed by the visual display portion. 2. The system of claim 1, wherein the one or more exterior vehicle body panels includes a rear panel of the vehicle. 3. The system of claim 1, wherein the light emitting portion includes one or more LCD, LED, or OLED. 4. The system of claim 1, wherein the covering portion includes a glass cover. 5. The system of claim 1, wherein the glass cover is optically-bonded to the light emitting portion. 6. The system of claim 1, wherein the covering portion is configured to protect the light emitting portion from the environment. 7. The system of claim 1, wherein the covering portion conforms to the contours of the one or more exterior body panels. 8. The system of claim 1, wherein the contours of the visual display portion includes curvature over at least two non-parallel directions. 9. The system of claim 1, wherein the visual display portion has a resolution of a least 300 ppi. 10. The system of claim 1, further comprising a communication unit, configured to communicate with an external device, wherein the visual display portion is configured to show the content based on communications with the external device. 11. The system of claim 10, wherein the communications with the external device include the content to be displayed on the tailgate. 12 - 30. (canceled) 31. A method of installing a tailgate on a pickup truck comprising: providing the pickup truck with an interface configured to accept the tailgate; attaching the tailgate of claim 1 to the pickup truck such that the connector couples to the interface. 32. The method of claim 31, further comprising: removing a previous tailgate from the pickup truck prior to attaching the tailgate of claim 1 to the pickup truck. 33. The method of claim 31, wherein the previous tailgate does not include a visual display portion configured to show content. 34. The method of claim 31, wherein the previous tailgate does include a visual display configured to show content. 35. (canceled) 36. A method for providing content on a display of a vehicle, said method comprising: (a) receiving a proposed vehicle travel route from a user account associated with the vehicle; (b) accepting one or more requests from one or more content providers to provide content to be shown on the display of the vehicle when the vehicle traverses the proposed vehicle travel route; (c) selecting, from the one or more requests from the one or more content providers, at least one content provider to provide the content for the proposed vehicle travel route; and (d) receiving content from the selected at least one content provider; and (e) causing to be shown, on the display of the vehicle, the content received from the selected at least one content provider, while the vehicle is traversing the proposed vehicle travel route. 37. (canceled) 38. The method of claim 36, wherein the one or more requests from the one or more content providers include a financial bid to provide the content for the proposed vehicle travel route. 39. The method of claim 38, wherein the selection of the at least one content provider occurs with aid of a programmable processor, based on the financial bid to provide the content for the proposed vehicle travel route. 40 - 43. (canceled) 44. The method of claim 36, further comprising (1) assessing, after the vehicle has started traversing the proposed vehicle route, at least one additional request from at least one additional content provider to provide content to be shown on the display of the vehicle when the vehicle traverses the proposed vehicle travel route, and (2) pre-emptively showing, on the display, a second set of content different from the content received from the selected at least one content provider, when the additional content provider provides a higher priority request. 45. The method of claim 44, wherein the higher priority request includes a financial bid that is greater than an initial financial bid by the selected at least one content provider. 46 - 90. (canceled)"
  ],
  "description_excerpt": "Pickup tracks have traditionally been year over year the largest selling vehicle segment worldwide. Pickup truck owners use pickup trucks for multiple applications, varied professions, small business individual use to large fleet deployments, for business or personal reasons in all climates and environments from deserts to mountains, cities to farms, open road to urban traffic - nationwide or globally.\n\nDisclosed are systems and methods that may be used to benefit large numbers of people by contributing to 1) transportation and 2) self-employment in the field of Mobile Advertising and/or On-Demand Delivery (also referred to as; Same Day Delivery (SDD) or Last-Mile Delivery). In examples, systems and methods as provided herein may be used so build user critical mass for a unique advertising and media platform by adopting platform technology that may be used with pickup trucks. Additionally, systems and methods provided herein may be used to incentivize pickup track sales, lease, use, and platform ownership through the generation of personal incomes from the display of commercial or non-commercial content on the pickup truck's exterior surfaces. Additionally, a computer driven application (“App”) may be enabled for use with the platform to enhance and sustain the platform owner's ability to earn revenue.\n\nIn examples, revenue may be generated from, the display of content on the exterior surfaces of fixed or moving objects. Additionally, an optimum number of volume-produced objects may be simultaneously engaged for tills purpose within the least amount of time.",
  "cpc": [
    "G06Q 30/0266",
    "B60Q 1/24",
    "B60Q 1/2619",
    "B60Q 1/2696",
    "B60Q 1/30",
    "B60Q 1/503",
    "B60Q 1/5035",
    "B60Q 1/5037",
    "B60Q 1/509",
    "B60Q 1/545",
    "G02F 1/133314",
    "G02F 1/133331",
    "G06Q 30/0241",
    "G06Q 30/0251",
    "G06Q 30/0275",
    "G08G 1/0965",
    "G08G 1/096716",
    "G08G 1/096783",
    "G08G 1/166",
    "G08G 1/167",
    "G08G 1/202",
    "G09F 21/048",
    "G09F 27/00",
    "G09F 9/30",
    "G09F 9/33",
    "G09F 9/35"
  ],
  "ipc": [
    "B60Q 1/26",
    "B60Q 1/30",
    "B60Q 1/50",
    "G06Q 30/02",
    "G08G 1/16",
    "G09F 21/04",
    "G09F 9/30",
    "G09F 9/35",
    "G06Q 30/00",
    "G08G 1/0965",
    "G09F 27/00"
  ],
  "inventors": [
    "Curtis M. Brubaker"
  ],
  "filing_date": "2017-01-23",
  "publication_date": "2017-07-13",
  "priority_date": "2009-01-20",
  "application_number": "US-201715413120-A",
  "family_id": "55163981",
  "cited_by_count": 135,
  "citations": [
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    "US20090299857A1",
    "US20080030427A1",
    "US20080085985A1",
    "US9759420B1",
    "US20150365306A1"
  ]
}