generic advertising

{
  "id": "MLC-T-AGR-002797",
  "term": "generic advertising",
  "field": "Agriculture and food",
  "definition": "The promotion of a particular commodity without reference to a specific producer, brand name or manufacturer. Producers join together to expand total demand for the commodity, thereby helping their own sales. These activities are often self-funded through assessments on marketings called check-off programs.",
  "subject": "Economics, Trade, Law, Business, Industry",
  "see_also": [
    "advertising",
    "check-off programs"
  ],
  "references": [
    "NAL Agricultural Thesaurus and Glossary"
  ],
  "translations": {
    "es": "publicidad genérica"
  },
  "url": "https://mlchart.com/terminology/agriculture/generic-advertising/"
}