rule of three (crisis communication)

{
  "id": "MLC-T-AGR-005586",
  "term": "rule of three (crisis communication)",
  "field": "Agriculture and food",
  "definition": "The principle that in a high stress situation, messages should contain no more than three key elements, repeated three times each.",
  "subject": "Economics, Trade, Law, Business, Industry",
  "see_also": [
    "crisis communication",
    "message mapping"
  ],
  "references": [
    "NAL Agricultural Thesaurus and Glossary"
  ],
  "translations": {
    "es": "regla de tres (comunicación de crisis)"
  },
  "url": "https://mlchart.com/terminology/agriculture/rule-of-three-crisis-communication/"
}