Green Pricing

{
  "id": "MLC-T-ENV-012560",
  "term": "Green Pricing",
  "field": "Environment",
  "definition": "1. Green pricing refers to an optional utility service that allows customers of traditional utilities support a greater level of utility investment in renewable energy by paying a premium on their electric bill to cover any above-market costs of acquiring renewable energy resources. To find out if your utility offers a green pricing program, refer to the Green Power Locator.\n\n2. In the case of renewable electricity, green pricing represents a market solution to the various problems associated with regulatory valuation of the nonmarket benefits of renewables. Green pricing programs allow electricity customers to express their willingness to pay for renewable energy development through direct payments on their monthly utility bills.\n\n3. Refers to an optional utility service that allows customers of traditional utilities support a greater level of utility investment in renewable energy by paying a premium on their electric bill to cover any above-market costs of acquiring renewable energy resources. To find out if your utility offers a green pricing program, refer to the Green Power Locator.\n\n4. Some power companies are now providing an optional service, called green pricing, which allows customers to pay a small premium in exchange for electricity generated from green power resources. The premium covers the increased costs incurred by the power provider (i.e., the electric utility) when adding green power to its power generation mix. To find out if your utility offers a green pricing program, refer to the Green Power Locator.\n\n5. Some power companies are now providing an optional service, called green pricing, which allows customers to pay a small premium in exchange for electricity generated from green power resources. The premium covers the increased costs incurred by the power provider (i.e., the electric utility) when adding green power to its power generation mix.",
  "subject": "Sustainability and green living",
  "references": [
    "Clean Energy Glossary",
    "DOE Energy Information Administration Glossary",
    "GPP Glossary",
    "Green Power Markets Glossary"
  ],
  "url": "https://mlchart.com/terminology/environment/green-pricing/"
}