Test Marketing

{
  "id": "MLC-T-ENV-027863",
  "term": "Test Marketing",
  "field": "Environment",
  "definition": "1. Distribution in interstate commerce of a substitute to no more than a limited, defined number of potential customers to explore market viability in a competitive situation. Testing must be restricted to a defined testing period before the broader distribution of that substitute in interstate commerce.\n\n2. Distribution in commerce of no more than a predetermined amount of a chemical substance, mixture, article containing that chemical substance or mixture, or a mixture containing that substance, by a manufacturer or processor, to no more than a defined number of potential customers to explore market capability in a competitive situation during a predetermined testing period prior to the broader distribution of that chemical substance, mixture, or article in commerce. [40 CFR 704.3 (CFR 2013)]\n\n3. Distributing in commerce a limited amount of a chemical substance or mixture, or article containing such substance or mixture, to a defined number of potential customers, during a predetermined testing period, to explore market capability prior to broader distribution in commerce.\n\n4. Distribution in commerce of no more than a predetermined amount of a chemical substance, mixture, or article containing that chemical substance or mixture, by a manufacturer or processor, to no more than a defined number of potential customers to explore market capability in a competitive situation during a predetermined testing period prior to the broader distribution of that chemical substance, mixture, or article in commerce. [40 CFR 720.3 (CFR 2013)]",
  "references": [
    "40 CFR 82.172 (CFR 2013)",
    "40 CFR 710.3 (CFR 2013)",
    "40 CFR 712.3 (CFR 2013)",
    "40 CFR 710.3 (CFR 2018)"
  ],
  "url": "https://mlchart.com/terminology/environment/test-marketing/"
}