Famil

{
  "id": "MLC-T-IND-002166",
  "term": "Famil",
  "field": "Industrial and trades",
  "definition": "A familiarization trip, a low-cost or complimentary journey offered by travel suppliers like airlines, hotels, or tour operators to industry professionals. The participants, such as travel agents or media representatives, experience the product or destination firsthand to gain knowledge for sales and marketing purposes. These trips are distinct from press trips, which are specifically for media coverage, whereas famils are primarily for sales channel education.",
  "subject": "Transport and logistics",
  "translations": {
    "de": "Famil",
    "es": "famil",
    "fr": "voyage de familiarisation"
  },
  "url": "https://mlchart.com/terminology/industrial/famil/"
}