Influencer

{
  "id": "MLC-T-CMP-000585",
  "term": "Influencer",
  "field": "Computing and IT",
  "definition": "An individual with a dedicated social media following who has credibility in a specific niche and the power to affect the purchasing decisions of their audience. Brands partner with these individuals for influencer marketing, where they endorse or review products and services. The compensation for influencers can range from free products for those with a few thousand followers to multi-million dollar contracts for top-tier celebrities.",
  "subject": "Internet",
  "url": "https://mlchart.com/terminology/computing/influencer/"
}