MLchartDataset catalogue

CPM

Term · Computing and IT · MLC-T-CMP-000241

Cost per mille (CPM), also known as cost per thousand, is a common metric in advertising and marketing that represents the cost an advertiser pays for one thousand views or impressions of an advertisement. It is a standard measure for pricing web advertisements. CPM is often used for brand awareness campaigns where the goal is to maximize exposure.

Table 1. Record
IdentifierMLC-T-CMP-000241
FieldComputing and IT
SubjectInternet
Record as JSON 
{
  "id": "MLC-T-CMP-000241",
  "term": "CPM",
  "field": "Computing and IT",
  "definition": "Cost per mille (CPM), also known as cost per thousand, is a common metric in advertising and marketing that represents the cost an advertiser pays for one thousand views or impressions of an advertisement. It is a standard measure for pricing web advertisements. CPM is often used for brand awareness campaigns where the goal is to maximize exposure.",
  "subject": "Internet",
  "url": "https://mlchart.com/terminology/computing/cpm/"
}

Record 265 of 1,553 in Computing and IT terminology (MLC-0101). Request the full dataset.