CPL
Term · Computing and IT · MLC-T-CMP-000240
An online advertising pricing model where the advertiser pays for an explicit sign-up from an interested consumer. A lead typically involves a user providing contact information or expressing interest in a product or service. This model is prevalent in industries focused on generating sales leads, such as finance and education.
| Identifier | MLC-T-CMP-000240 |
|---|---|
| Field | Computing and IT |
| Subject | Internet |
Record as JSON
{
"id": "MLC-T-CMP-000240",
"term": "CPL",
"field": "Computing and IT",
"definition": "An online advertising pricing model where the advertiser pays for an explicit sign-up from an interested consumer. A lead typically involves a user providing contact information or expressing interest in a product or service. This model is prevalent in industries focused on generating sales leads, such as finance and education.",
"subject": "Internet",
"url": "https://mlchart.com/terminology/computing/cpl/"
}
Record 264 of 1,553 in Computing and IT terminology (MLC-0101). Request the full dataset.