Lead
Term · Computing and IT · MLC-T-CMP-000670
A potential customer or sales prospect who has expressed interest in a company's products or services by providing contact information. This interest is demonstrated by actions like filling out a web form, subscribing to a newsletter, or downloading content. Leads are then qualified based on their likelihood to purchase and passed to a sales team for follow-up, a process known as lead nurturing.
| Identifier | MLC-T-CMP-000670 |
|---|---|
| Field | Computing and IT |
| Subject | Internet |
Record as JSON
{
"id": "MLC-T-CMP-000670",
"term": "Lead",
"field": "Computing and IT",
"definition": "A potential customer or sales prospect who has expressed interest in a company's products or services by providing contact information. This interest is demonstrated by actions like filling out a web form, subscribing to a newsletter, or downloading content. Leads are then qualified based on their likelihood to purchase and passed to a sales team for follow-up, a process known as lead nurturing.",
"subject": "Internet",
"url": "https://mlchart.com/terminology/computing/lead/"
}
Record 736 of 1,553 in Computing and IT terminology (MLC-0101). Request the full dataset.