CPA
Term · Computing and IT · MLC-T-CMP-000238
An online advertising pricing model where the advertiser pays for a specified action, such as a sale, a click, or a form submission. This model is often used in affiliate marketing and lead generation campaigns. CPA campaigns aim to drive measurable results beyond simple impressions or clicks.
| Identifier | MLC-T-CMP-000238 |
|---|---|
| Field | Computing and IT |
| Subject | Internet |
Record as JSON
{
"id": "MLC-T-CMP-000238",
"term": "CPA",
"field": "Computing and IT",
"definition": "An online advertising pricing model where the advertiser pays for a specified action, such as a sale, a click, or a form submission. This model is often used in affiliate marketing and lead generation campaigns. CPA campaigns aim to drive measurable results beyond simple impressions or clicks.",
"subject": "Internet",
"url": "https://mlchart.com/terminology/computing/cpa/"
}
Record 262 of 1,553 in Computing and IT terminology (MLC-0101). Request the full dataset.