MLchartDataset catalogue

Landing page

Term · Computing and IT · MLC-T-CMP-000662

A standalone web page created specifically for a marketing or advertising campaign. It is where a visitor 'lands' after clicking on a link in an email, ad, or search engine result. The primary goal of a landing page is to convert visitors into leads or customers by focusing on a single call to action.

Table 1. Record
IdentifierMLC-T-CMP-000662
FieldComputing and IT
SubjectInternet
Record as JSON 
{
  "id": "MLC-T-CMP-000662",
  "term": "Landing page",
  "field": "Computing and IT",
  "definition": "A standalone web page created specifically for a marketing or advertising campaign. It is where a visitor 'lands' after clicking on a link in an email, ad, or search engine result. The primary goal of a landing page is to convert visitors into leads or customers by focusing on a single call to action.",
  "subject": "Internet",
  "url": "https://mlchart.com/terminology/computing/landing-page/"
}

Record 728 of 1,553 in Computing and IT terminology (MLC-0101). Request the full dataset.