MLchartDataset catalogue

PPC

Term · Computing and IT · MLC-T-CMP-000943

An internet advertising model where advertisers pay a fee each time one of their ads is clicked. It is a method of driving traffic to websites, where advertisers bid on keyword phrases relevant to their target market. Search engine advertising is a common form of PPC.

Table 1. Record
IdentifierMLC-T-CMP-000943
FieldComputing and IT
SubjectInternet
Record as JSON 
{
  "id": "MLC-T-CMP-000943",
  "term": "PPC",
  "field": "Computing and IT",
  "definition": "An internet advertising model where advertisers pay a fee each time one of their ads is clicked. It is a method of driving traffic to websites, where advertisers bid on keyword phrases relevant to their target market. Search engine advertising is a common form of PPC.",
  "subject": "Internet",
  "url": "https://mlchart.com/terminology/computing/ppc/"
}

Record 1,038 of 1,553 in Computing and IT terminology (MLC-0101). Request the full dataset.