CMP
Term · Computing and IT · MLC-T-CMP-000203
A system that websites use to obtain and manage a user's consent for processing their personal data, particularly for tracking and advertising purposes. A Consent Management Platform (CMP) presents users with choices about data collection and communicates those preferences to ad tech vendors. The IAB Europe Transparency and Consent Framework (TCF) provides a standardized mechanism for CMPs to signal user consent across the digital advertising supply chain.
| Identifier | MLC-T-CMP-000203 |
|---|---|
| Field | Computing and IT |
| Subject | Internet |
Record as JSON
{
"id": "MLC-T-CMP-000203",
"term": "CMP",
"field": "Computing and IT",
"definition": "A system that websites use to obtain and manage a user's consent for processing their personal data, particularly for tracking and advertising purposes. A Consent Management Platform (CMP) presents users with choices about data collection and communicates those preferences to ad tech vendors. The IAB Europe Transparency and Consent Framework (TCF) provides a standardized mechanism for CMPs to signal user consent across the digital advertising supply chain.",
"subject": "Internet",
"url": "https://mlchart.com/terminology/computing/cmp/"
}
Record 223 of 1,553 in Computing and IT terminology (MLC-0101). Request the full dataset.