FTC Guides for Use of Environmental Marketing Claims

{
  "id": "MLC-T-ENV-011757",
  "term": "FTC Guides for Use of Environmental Marketing Claims",
  "field": "Environment",
  "definition": "FTC Guides for Use of Environmental Marketing Claims (http://www.epa.gov/oppt/epp/pubs/claims.htm) describe the proper use of environmental marketing claims and promote the use of accurate and honest product information. They apply to all forms of product marketing, including advertisements, labels, package inserts, or promotional materials. The FTC Guides contain examples that illustrate each product claim and labeling concept. These examples and the accompanying explanations help marketers to qualify their own environmental claims so they are specific and honest.",
  "subject": "Sustainability and green living",
  "references": [
    "Environmentally Preferable Purchasing (EPP) Glossary"
  ],
  "url": "https://mlchart.com/terminology/environment/ftc-guides-for-use-of-environmental-marketing-claims/"
}