MLchartDataset catalogue

Martech

Term · Computing and IT · MLC-T-CMP-001496

A portmanteau of marketing and technology, referring to the set of software solutions and digital tools used by marketing departments to achieve their objectives. These technologies automate tasks, analyze data, and manage customer relationships. Examples include customer relationship management (CRM) systems and marketing automation platforms.

Table 1. Record
IdentifierMLC-T-CMP-001496
FieldComputing and IT
SubjectInternet
Record as JSON 
{
  "id": "MLC-T-CMP-001496",
  "term": "Martech",
  "field": "Computing and IT",
  "definition": "A portmanteau of marketing and technology, referring to the set of software solutions and digital tools used by marketing departments to achieve their objectives. These technologies automate tasks, analyze data, and manage customer relationships. Examples include customer relationship management (CRM) systems and marketing automation platforms.",
  "subject": "Internet",
  "url": "https://mlchart.com/terminology/computing/martech/"
}

Record 788 of 1,553 in Computing and IT terminology (MLC-0101). Request the full dataset.