MLchartDataset catalogue

Reciprocal link

Term · Computing and IT · MLC-T-CMP-001003

A hyperlink exchange between two websites where each site links back to the other. This practice was once a common strategy for improving search engine rankings by increasing the number of inbound links. Search engines now largely devalue or penalize reciprocal linking schemes that appear unnatural or manipulative.

Table 1. Record
IdentifierMLC-T-CMP-001003
FieldComputing and IT
SubjectInternet
Record as JSON 
{
  "id": "MLC-T-CMP-001003",
  "term": "Reciprocal link",
  "field": "Computing and IT",
  "definition": "A hyperlink exchange between two websites where each site links back to the other. This practice was once a common strategy for improving search engine rankings by increasing the number of inbound links. Search engines now largely devalue or penalize reciprocal linking schemes that appear unnatural or manipulative.",
  "subject": "Internet",
  "url": "https://mlchart.com/terminology/computing/reciprocal-link/"
}

Record 1,102 of 1,553 in Computing and IT terminology (MLC-0101). Request the full dataset.