Rainbow era

{
  "id": "MLC-T-IND-004679",
  "term": "Rainbow era",
  "field": "Industrial and trades",
  "definition": "A period in the history of a company or industry characterized by a specific, multi-colored branding or livery scheme. The term is most famously associated with International Harvester's construction equipment division from 1979 to the early 1980s, when it used a logo with a spectrum of colors. This branding appeared on equipment, marketing materials, and dealership signage during that time.",
  "subject": "Shop talk and trade slang",
  "translations": {
    "de": "Rainbow Era",
    "es": "era del arcoíris",
    "fr": "rainbow era"
  },
  "url": "https://mlchart.com/terminology/industrial/rainbow-era/"
}