Prospecting

{
  "id": "MLC-T-INS-002734",
  "term": "Prospecting",
  "field": "Insurance and risk management",
  "definition": "The process of identifying and qualifying potential clients for insurance or financial products. This activity involves searching for individuals or businesses that have a need for coverage and the financial capacity to purchase it. Methods include networking, direct mail, cold calling, and analyzing existing client data for referrals, all governed by regulations concerning consumer privacy and solicitation.",
  "url": "https://mlchart.com/terminology/insurance/prospecting/"
}