Direct response marketing

{
  "id": "MLC-T-INS-001166",
  "term": "Direct response marketing",
  "field": "Insurance and risk management",
  "definition": "A marketing strategy in insurance that aims to elicit an immediate response from potential customers, such as a purchase, inquiry, or lead generation. This approach typically uses channels like direct mail, television infomercials, online advertisements, or telemarketing. Its effectiveness is measured by the direct and quantifiable responses generated from specific campaigns.",
  "url": "https://mlchart.com/terminology/insurance/direct-response-marketing/"
}