Affinity sales

Term · Insurance and risk management · MLC-T-INS-000351

A marketing and distribution strategy where an insurer partners with a non-insurance organization, such as a professional association, alumni group, or employer, to sell policies to its members. The partner organization endorses the insurance products, which are often offered at a group discount. This approach contrasts with direct-to-consumer sales or sales through independent agents.

Table 1. Record
Identifier	MLC-T-INS-000351
Field	Insurance and risk management

Record as JSON

{
  "id": "MLC-T-INS-000351",
  "term": "Affinity sales",
  "field": "Insurance and risk management",
  "definition": "A marketing and distribution strategy where an insurer partners with a non-insurance organization, such as a professional association, alumni group, or employer, to sell policies to its members. The partner organization endorses the insurance products, which are often offered at a group discount. This approach contrasts with direct-to-consumer sales or sales through independent agents.",
  "url": "https://mlchart.com/terminology/insurance/affinity-sales/"
}

Record 82 of 3,682 in Insurance and risk management terminology (MLC-0106). Request the full dataset.