MLchartDataset catalogue

Brand equity

Term · Insurance and risk management · MLC-T-INS-000601

The commercial value derived from consumer perception of a brand name rather than from the product or service itself. This value is built through positive experiences, reputation, and recognition, influencing consumer loyalty and willingness to pay a premium. It is an intangible asset that can be damaged by adverse events, leading to financial losses for a company.

Table 1. Record
IdentifierMLC-T-INS-000601
FieldInsurance and risk management
SubjectCommercial Liability
Record as JSON 
{
  "id": "MLC-T-INS-000601",
  "term": "Brand equity",
  "field": "Insurance and risk management",
  "definition": "The commercial value derived from consumer perception of a brand name rather than from the product or service itself. This value is built through positive experiences, reputation, and recognition, influencing consumer loyalty and willingness to pay a premium. It is an intangible asset that can be damaged by adverse events, leading to financial losses for a company.",
  "subject": "Commercial Liability",
  "url": "https://mlchart.com/terminology/insurance/brand-equity/"
}

Record 362 of 3,682 in Insurance and risk management terminology (MLC-0106). Request the full dataset.