MLchartDataset catalogue

Customer lifetime value (CLV) or lifetime value of a customer (LTV)

Term · Logistics and supply chain · MLC-T-LOG-000064

A financial projection of the total revenue a business expects to generate from a single customer over the entire period of their relationship. This metric considers repeat purchases and ongoing engagement rather than just initial transactions. It provides insight into the long-term profitability of customer relationships.

Table 1. Record
IdentifierMLC-T-LOG-000064
FieldLogistics and supply chain
AbbreviationLTV
Record as JSON 
{
  "id": "MLC-T-LOG-000064",
  "term": "Customer lifetime value (CLV) or lifetime value of a customer (LTV)",
  "field": "Logistics and supply chain",
  "definition": "A financial projection of the total revenue a business expects to generate from a single customer over the entire period of their relationship. This metric considers repeat purchases and ongoing engagement rather than just initial transactions. It provides insight into the long-term profitability of customer relationships.",
  "abbreviation": "LTV",
  "url": "https://mlchart.com/terminology/logistics/customer-lifetime-value-clv-or-lifetime-value-of-a-customer-ltv/"
}

Record 70 of 256 in Logistics and supply chain terminology (MLC-0105). Request the full dataset.