Bancassurance

{
  "id": "MLC-T-INS-000520",
  "term": "Bancassurance",
  "field": "Insurance and risk management",
  "definition": "A business model where a bank and an insurance company form a partnership, allowing the insurer to sell its products to the bank's client base. This arrangement provides the insurance company with access to a large distribution network, while the bank earns additional revenue from commissions. Bancassurance models range from simple referral agreements to fully integrated financial services where banking and insurance products are bundled together.",
  "url": "https://mlchart.com/terminology/insurance/bancassurance/"
}