Trade name

{
  "id": "MLC-T-LAW-004948",
  "term": "Trade name",
  "field": "Law",
  "definition": "A name used by a business to identify itself and distinguish its business from others. It is the legal name under which a company operates, though it may differ from the company's trademarked product names. While a trade name itself is not registrable as a trademark, it can acquire common law protection against infringement if it is distinctive and used in commerce.",
  "url": "https://mlchart.com/terminology/law/trade-name/"
}