Overlaunch

{
  "id": "MLC-T-IND-004078",
  "term": "Overlaunch",
  "field": "Industrial and trades",
  "definition": "The intentional production of a quantity of a new product that exceeds the initial sales forecast or planned launch volume. This strategy is employed to create a buffer stock, mitigating the risk of stockouts if initial demand proves to be stronger than anticipated. An overlaunch contrasts with a soft launch, where a product is introduced to a limited market to test its reception before a full-scale rollout.",
  "subject": "Manufacturing",
  "translations": {
    "de": "übergreifen",
    "es": "superponer",
    "fr": "sur-lancement"
  },
  "url": "https://mlchart.com/terminology/industrial/overlaunch/"
}