MLchartDataset catalogue

Loss leader

Term · Law · MLC-T-LAW-003097

A product or service sold at a price below its market cost to attract customers to a business. The intent is to encourage customers to purchase other, more profitable items once they are in the store or engaged with the service. This pricing strategy is legal unless it is predatory or intended to eliminate competition.

Table 1. Record
IdentifierMLC-T-LAW-003097
FieldLaw
Record as JSON 
{
  "id": "MLC-T-LAW-003097",
  "term": "Loss leader",
  "field": "Law",
  "definition": "A product or service sold at a price below its market cost to attract customers to a business. The intent is to encourage customers to purchase other, more profitable items once they are in the store or engaged with the service. This pricing strategy is legal unless it is predatory or intended to eliminate competition.",
  "url": "https://mlchart.com/terminology/law/loss-leader/"
}

Record 3,058 of 5,441 in Law terminology (MLC-0107). Request the full dataset.