Bait and switch
Term · Law · MLC-T-LAW-000657
A deceptive sales practice where a seller advertises a product at a very low price to attract customers, but then disparages the advertised item or claims it is unavailable, and attempts to persuade customers to purchase a more expensive alternative. This practice is illegal under consumer protection laws, such as those enforced by the Federal Trade Commission (FTC).
| Identifier | MLC-T-LAW-000657 |
|---|---|
| Field | Law |
Record as JSON
{
"id": "MLC-T-LAW-000657",
"term": "Bait and switch",
"field": "Law",
"definition": "A deceptive sales practice where a seller advertises a product at a very low price to attract customers, but then disparages the advertised item or claims it is unavailable, and attempts to persuade customers to purchase a more expensive alternative. This practice is illegal under consumer protection laws, such as those enforced by the Federal Trade Commission (FTC).",
"url": "https://mlchart.com/terminology/law/bait-and-switch/"
}
Record 449 of 5,441 in Law terminology (MLC-0107). Request the full dataset.