MLchartDataset catalogue

Secondary meaning

Term · Law · MLC-T-LAW-005441

A legal principle in trademark law where a descriptive term or mark acquires distinctiveness in the minds of consumers through extensive use and advertising. This acquired distinctiveness allows a mark that is not inherently distinctive to be protected as a trademark. Evidence of secondary meaning includes consumer survey data, advertising expenditures, and the length and exclusivity of the mark's use.

Table 1. Record
IdentifierMLC-T-LAW-005441
FieldLaw
Record as JSON 
{
  "id": "MLC-T-LAW-005441",
  "term": "Secondary meaning",
  "field": "Law",
  "definition": "A legal principle in trademark law where a descriptive term or mark acquires distinctiveness in the minds of consumers through extensive use and advertising. This acquired distinctiveness allows a mark that is not inherently distinctive to be protected as a trademark. Evidence of secondary meaning includes consumer survey data, advertising expenditures, and the length and exclusivity of the mark's use.",
  "url": "https://mlchart.com/terminology/law/secondary-meaning/"
}

Record 4,481 of 5,441 in Law terminology (MLC-0107). Request the full dataset.